Course summary

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing activities of an organisation. Students of this qualification will analyse, design and execute judgements using wide-ranging technical, creative, conceptual or managerial abilities. The knowledge base of students in this qualification may be focused or broad within the marketing field.

Minimum entry requirements

Year 10 or equivalent. Some experience in the Marketing Industry.

Prospects

· Marketing Executive

· Marketing Director

· Marketing Strategist or Strategic Marketing Consultant

· National, Regional or Global Marketing Manager

Core Units

BSBMKG603B Manage the marketing process

BSBMKG607B Manage market research

BSBMKG608A Develop organisational marketing objectives

BSBMKG609A Develop a marketing plan

BSBMGT605B Provide leadership across the organisation

BSBMGT608B Manage innovation and continuous improvement

BSBMKG605B Evaluate international marketing opportunities

BSBMKG606B Manage international marketing programs